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時尚名品拓展高峰論壇與奢移品圓桌會議
Event Brief
Worldwide economic slowdown, harsh competition and constantly changing consumer behavior turn the fashion market into a battlefield for both international and domestic retailers.
Implementing innovative differentiation strategies for each market tier is tricky but key for winning over the fashion consumers and building healthy, long-term profit margins in the Chinese fashion marketplace.
Noppen’s Cutting Edge Strategies for Fashion Expansion, will provide you with the insights and tools you need to transcend Chinese market competition in the face of the economic turmoil, while keeping your risks under control.
Benefits
Educational sessions
In-depth case-studies delivering top-level insights and the latest data.
Useful practical Information for your corporate strategies.
Conference sessions
Industry experts, authorities and professionals from China and abroad bring their expertise in carefully prepared keynote addresses.
Networking opportunities
Enjoy gourmet luncheons and dynamic networking functions at a 5-star event venue.
Testimonials
“These speakers are very senior fashion retailers. I learned a lot. Very useful!”
- Brand Marketing Manager ImagineX Group
“Very impressive, especially message variety. And that panel discussion was attractive.”
- Business Development Manager Adidas
“I’ve got pretty much practical information from the keynote speeches and the panel discussions. Very good format!”
- Country Manager Swatch Group
“The round table setting is effective for me to network.”
- General Manager adpl
Key Themes
> Score in the China Market Through Effective Brand Differentiation Strategies
> Trade Up a Brand and Enhance Brand Loyalty Through Retail
> Strategically Seizing the Opportunities in Shopping Malls and Department Stores
> Retailers and Brand Owners: Establishing Mutually Beneficial Partnerships
> Risk Management: Implementing Multi-Channel Development
> Keeping Brand Core Competitiveness By Adjusting Product Price
> Picking Locations Wisely to Ensure Return of Investment
> Adjusting and Planning Product Programs in Different Tier Markets
> Capitalizing on E-Shopping and Mail-Shopping During the Economic Turmoil
> Improving Customer Experience Through Value-Added VIP Services
> Implementing Visual Merchandising through Smart Shop Design and Appropriate Layout
